In product or service design, there's an idiom called "put yourself in their shoes," which means to imagine yourself in the position of those for whom you're designing. By looking at things from their perspective, you can empathize with their needs and concerns. This method allows for needs assessment and influencing individuals effectively. For instance, it's like identifying the need for people to capture moments by creating a smile with the lift of a lens and capturing a moment, and its lasting impact forever !